How Massachusetts Consumer Protection Laws Apply to Artificial Intelligence

As artificial intelligence (AI) continues to evolve and shape nearly every industry, Attorney General Andrea Campbell has issued a new advisory providing essential guidance on how Massachusetts laws—including consumer protection, anti-discrimination, and data privacy statutes—apply to the use of AI.

The advisory underscores that while AI offers significant opportunities, its use must remain compliant with existing legal standards. Businesses employing AI in customer interactions, hiring, lending, or decision-making processes should ensure that their systems do not result in unfair or deceptive practices or cause disparate impacts on protected groups. Transparency, accountability, and human oversight remain key expectations under state law.

At Johnson, Sclafani & Moriarty, we help clients navigate these evolving legal frameworks—whether you’re integrating AI into your operations or concerned about your rights as a consumer.

📌 Read the AG’s full advisory here

If your organization is leveraging AI or facing legal questions about its use, contact our team to ensure you’re operating on solid legal ground. You can reach us at 413-732-8356